Digital Marketing Audit, Strategy and Plan

In the second semester of my second year at university, I developed a Digital Marketing Audit, Strategy and Plan for a small business in Stoke-On-Trent called The Slamwich Club (TSC). This was within my Digital and Social Media module.

The final report included a range of different digital marketing models which were all personalised to give advice on how TSC can improve their online presence. Although this was hard, as TSC already have a very strong online presence within their target market, it pushed me to dig deeper into their website and individual social media platforms. TSC is a must visit in Staffordshire and puts a whole unique spin on what you think a sandwich should be... Please take a look at some of the digital marketing models displayed here!