A Convergent Media Campaign

In the first semester of my second year at University, I developed a Convergent Media Campaign for The Amazement Park (TAP). TAP is an immersive art experience in Bristol, UK. They define themselves as being in-between an art gallery and an amusement park where their overall mission is to 'turn the traditional art gallery on its head' by taking customers through the fictional world of Meridia. The brief was to create a communications campaign for TAP to raise awareness of their brand new concept, as they are the first Amazement Park in the UK. I implemented my own Strategy, Objectives and Tactics, to ensure the campaign is successful, using the SOSTAC® Framework approach by Smith and Zook. Please take a look at these snippets from the assignment!