Starbucks Adverts

In my Advertising module during my first year at University, I was tasked with creating a campaign for a company of my choice. I chose to do my creative campaign for Starbucks. I researched Starbucks' past advertising techniques and their main objective is to promote new products and create a sales increase, predominantly using social media.

The aim of my campaign was for Starbucks to be open and honest about their previous bad press concerning their overpriced menu, by connecting with customers and offering them promotions- becoming more relatable. I created a digital Instagram advert and a print billboard advert ensuring the use of the well-known green brand colour and the usual tone of voice used by Starbucks, creating a realistic campaign. The 2 adverts are specifically designed to address concerns and to help Starbucks to counteract public perceptions. Here you will find examples of both these adverts I created using Canva.