Coors Brand Activation Campaign

Here are some snippets of a Brand Activation Campaign that I did for Coors, THE WORLD’S MOST REFRESHING BEER™. The brief was to create a Coors activation plan for Freshers 2023 that increases ROS on the bar and engages with 18-21-year-old university students, reinforcing Coors as a high-energy brand.

We developed a communications campaign which included, pre-freshers, during freshers and post-freshers.

Embedded in the campaign is advertising that I created using Canva, promoting Coors as a high-energy, fun and relatable brand. The Assistant Brand Manager at Coors was very happy with our suggestions and praised us for our designs and budgeting. I thoroughly enjoyed this assignment as it gave me the opportunity to work with a real-life successful brand and put my university learning into practice.

Please follow this link to click through my Coors assignment!

https://www.canva.com/design/DAFRolNptck/FPWgij_j4DAuxJCAkjOd-w/view?utm_content=DAFRolNptck&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink#1