Managing Marketing Performance

In the second semester of my second year at University, I developed a digital dashboard for a large company of my choice. I chose to do Boohoo as they have excellent Annual Reports. A report justifying the metrics within the dashboard, accompanied it upon submission.

All the metrics embedded within the digital dashboard had to relate to Boohoo's mission and strategy. For example, one of Boohoo's missions is to reduce their impact on the planet by focusing on areas of the business that have the most impact first. Therefore, after doing plenty of research, I deemed it vital that they measure carbon emissions in 3 large areas of the business so they can see where improvements are needed. Please take a look at the submitted dashboard!